TY  - BOOK
ED  - IDEO (Firm)
TI  - The field guide to human-centered design: design kit 
SN  - 9780991406319
AV  - TS171 .F54 2015
PY  - 2015///
CY  - San Francisco
PB  - IDEO
KW  - Industrial design
KW  - Design
KW  - Social aspects
N1  - "The Field guide to human-centered design ... [is] an evolution of the Human-Centered Design Toolkit."--Page 189; Mindsets -- Inspiration -- Case study : Vroom -- Ideation -- Case study : Asili -- Implementation -- Case study : Clean Team
N2  - In this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world
ER  -