TY  - BOOK
AU  - Epure,Manuela
AU  - Mihaes,Lorena Clara
TI  - The role of language and symbols in promotional strategies and marketing schemes
SN  - 9781522557784
AV  - HF5415.123 .R65 2019
PY  - 2019///]
CY  - Hershey, PA
PB  - IGI Global, Business Science Reference
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 285-323) and index
N2  - "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1884578
ER  -