Howard, John A. <br/><br/>
The theory of buyer behavior / 
[by] John A. Howard and Jagdish N. Sheth. 
 - xv, 458 pages :  illustrations;  23 cm 
 - The Wiley marketing series .
<br/><br/>
<br/><br/><label>ISBN: </label>0471416576 
<br/><br/><label>LCCN: </label>78082975  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .H68 1969