TY  - BOOK
AU  - Howard,John A.
AU  - Sheth,Jagdish N.
TI  - The theory of buyer behavior
T2  - The Wiley marketing series
SN  - 0471416576
AV  - HF5415.3 .H68 1969
PY  - 1969///]
CY  - New York
PB  - Wiley
KW  - Consumer behavior
N1  - Includes bibliographical references (pages : 421-449)
ER  -