Research methods for business : a skill-building approach /
Uma Sekaran.
- 2nd ed.
- xvi, 428 pages : illustrations ; 25 cm
The research process: Steps 1 to 3 -- The research process: Steps 4 and 5 -- The research process: Step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings -- Appendix -- Index.