TY - BOOK AU - Sekaran,Uma TI - Research methods for business: a skill-building approach SN - 0471618896 AV - HD30.4 .S435 1992 PY - 1992/// CY - New York PB - Wiley KW - Business KW - Research KW - Methodology N1 - Includes bibliographical references (p. 393-397) and index; The research process: Steps 1 to 3 -- The research process: Steps 4 and 5 -- The research process: Step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings -- Appendix -- Index ER -