Banning, Douglas <br/><br/>
Techniques for marketing new products / 
Douglas Banning. 
 - ix, 308 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Nat. Bib. No.: </label>GB58-2373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5353  / .B366 1957