Shapiro, Benson P. <br/><br/>
Sales program management :  formulation and implementation / 
Benson P. Shapiro. 
 - xiv, 578 pages :  illustrations ;  25 cm 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070564132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management
<br/><br/><label>LC Class. No.: </label>HF5438.4  / .S33 1977