Scott, James Dacon <br/><br/>
Advertising :  principles and problems / 
James D. Scot. 
 - xi, 803 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .S367 1953