Rathmell, John M. <br/><br/>
Managing the marketing function: concepts, analysis, and application / 
[by] John M. Rathmell. 
 - xxi, 636 pages :  illustration ;  23 cm 
 - The Wiley marketing series .
<br/><br/><label>ISBN: </label>0471709247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing--Management 
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .R3 1969