TY  - BOOK
AU  - Rathmell, John M.
TI  - Managing the marketing function: concepts, analysis, and application
T2  - The Wiley marketing series
SN  - 0471709247
AV  - HF5415.13  .R3 1969
PY  - 1969///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Marketing--Management
ER  -