TY  - BOOK
AU  - Webster,Richard
TI  - Dictionary of marketing terms: United States usage 
T2  - International Chamber of Commerce. The I. C. C. documents
AV  - HF5415 .D53 1952
PY  - 1952///
CY  - Basel
PB  - Verlag für Recht und Gesellschaft
KW  - Marketing
KW  - Dictionaries
KW  - Advertising
N1  - "List of glossaries of marketing terms": p. 99
ER  -