Buskirk, Richard H.  1927-1994 <br/><br/>
Principles of marketing :  the management view / 
[by] Richard H. Buskirk. 
 - 647 pages :  illustrations ;  24 cm 
<br/><br/><label>LCCN: </label>70094929  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B78 1964