TY  - BOOK
AU  - Tillman,Rollie
AU  - Kirkpatrick,Charles Atkinson
TI  - Promotion: persuasive communication in marketing 
AV  - HF5415 .T56 1972
PY  - 1972///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Sales promotion
ER  -