TY  - BOOK
AU  - McIver,Colin
AU  - Wilson,Gordon C.
ED  - Institute of Practitioners in Advertising
TI  - Marketing
AV  - HF5415 .M257 1964
PY  - 1964///]
CY  - London
PB  - Business Publications
KW  - Marketing
N1  - Includes index
ER  -