Lazo, Hector,  1899-1965 <br/><br/>
Management in marketing ;  text and cases / 
[by] Hector Lazo [and] Arnold Corbin. 
 - 657 pages ;  illustrations ;  24 cm 
 - McGraw-Hill series in marketing and advertising. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>60012775  
<br/><br/><label>Nat. Bib. No.: </label>GB61-3585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / .L333 1961