McNair, Malcolm P.  1894-1985 <br/><br/>
Readings in marketing / 
[by] Malcolm P. McNair [and] Harry L. Hansen. 
 - Second edition. 
 - 559 pages :  illustrations ;  24 cm 
 - Harvard Business School case books. .
<br/><br/><label>LCCN: </label>56008182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M266 1956