Marketing management casebook / 
edited by Harper W. Boyd, Jr., and Robert T. Davis. 
 - Revised edition. 
 - ix, 710 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256018375 
<br/><br/><label>LCCN: </label>75043159  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B67 1976