TY - BOOK AU - Boyd,Harper W. AU - Davis,Robert T. TI - Marketing management casebook SN - 0256018375 AV - HF5415.13 .B67 1976 PY - 1976/// CY - Homewood, Ill. PB - R. D. Irwin KW - Marketing KW - Management KW - Case studies N1 - Includes index ER -