Converse, Paul D.  1889-1968 <br/><br/>
The elements of marketing / 
by Paul D. Converse and Harvey W. Huegy, with the collaboration of Robert V. Mitchell. 
 - 5th edition, third printing, 
 - 968 pages :  illustrations ;  24 cm 
<br/><br/> First published in 1921 under title: Marketing methods and policies. 
<br/><br/><label>LCCN: </label>52008794  
<br/><br/><label>Nat. Bib. No.: </label>GB55-2932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .C66 1954