Cundiff, Edward W. <br/><br/>
Basic marketing :  concepts, decisions, and strategies / 
[by] Edward W. Cundiff [and] Richard R. Still. 
 - xiv, 576 pages :  illustrations ;  24 cm 
<br/><br/> First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. 
<br/><br/><label>LCCN: </label>79138478  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C86 1964