TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard R.
TI  - Basic marketing: concepts, decisions, and strategies 
AV  - HF5415 .C86 1964
PY  - 1964///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
N1  - First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions
ER  -