Gerlach, John T. <br/><br/>
Successful management of new products / 
by John T. Gerlach 
 - 221 pages:  illustrations 
 - A Communication arts book .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Yeni ürünler<br/>Ürün yönetimi
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .G47 1968