Kapferer, Clodwig,  1901- <br/><br/>
Market research methods in Europe :  Project no. 261. 

 - 189 pages ;  24 cm 
<br/><br/> "Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": pages [119]-137. 
<br/><br/><label>LCCN: </label>57000672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415  / .K37 1956 
<br/><br/><label>Gov. Doc. Class. No.: </label>OECD  M345rm