TY  - BOOK
AU  - Kapferer,Clodwig
TI  - Market research methods in Europe: Project no. 261
AV  - HF5415 .K37 1956
PY  - 1956///]
CY  - Paris
PB  - European Productivity Agency of the Organisation for European Economic Co-operation
KW  - Marketing research
N1  - "Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": pages [119]-137
ER  -