Effective marketing action / 
Edited by David W. Ewing ; A special project of the New York Chapter, American Marketing Association. 
 - [First edition]. 
 - 338 pages :  illustrations ;  22 cm 
<br/><br/><label>LCCN: </label>58011517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .E34 1958