Developing a product strategy :  planning, production, promotion / 
Contributors: John F. Bahm, Jr. [and others]  With an introd. by Philip Marvin.  Elizabeth Marting, editor. 
 - 352 pages :  illustrations, diagrams ;  25 cm 
 - AMA management report ;  no. 39 .
<br/><br/><label>LCCN: </label>59015247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>LC Class. No.: </label>HD69.N4  / A4 1959