TY  - BOOK
AU  - Bahm,John F.
AU  - Marvin,Philip
AU  - Marting,Elizabeth
ED  - American Management Association
TI  - Developing a product strategy: planning, production, promotion 
T2  - AMA management report
AV  - HD69.N4 A4 1959
PY  - 1959///]
CY  - New York
PB  - American Management Association
KW  - New products
ER  -