Dunn, S. Watson 1918-1997 International handbook of advertising / S. Watson Dunn. - xv, 788 pages : illustrations, map ; 24 cm - McGraw-Hill series in international development. . LCCN: 63013136 Subjects--Topical Terms: Advertising Subjects--Geographic Terms: United States--Commerce LC Class. No.: HF5827 / .D86 1964