Desatnick, Robert L. Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization / Robert I. Desatnick. - First edition. - xvi, 163 pages ; 24 cm - The Jossey-Bass management series. . Includes index. ISBN: 1555420273 (alk. paper) LCCN: 86021399 Subjects--Topical Terms: Customer servicesCustomer relations LC Class. No.: HF5415.5 / .D47 1987