Burton, Philip Ward,  1910-1999 <br/><br/>
Advertising copywriting / 
[by] Philip Ward Burton [and] G. Bowman Kreer. Foreword by Leo Burnett. 
 - Second edition. 
 - xi, 484 pages :  illustrations ;  24 cm 
<br/><br/><label>LCCN: </label>62008174 /L 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>LC Class. No.: </label>HF5825  / .B87 1962