Jenkins, John R. G.  1928- <br/><br/>
Marketing and customer behaviour / 
by John R. G. Jenkins. 
 - [First edition]. 
 - xviii, 143 pages :  illustrations ;  21 cm 
 - The Commonwealth and international library. Essentials of marketing. .
<br/><br/><label>ISBN: </label>0080168981 008016899X (pbk) 
<br/><br/><label>LCCN: </label>72075313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.32  / J46 1972