Marketing research :  selected readings / 
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills. 
 - 392 pages :  illustrations, forms ;  19 cm 
 - Penguin modern management readings .
<br/><br/><label>ISBN: </label>0140801251 
<br/><br/><label>LCCN: </label>76871542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M37 1970