TY  - BOOK
AU  - Seibert,Joseph C.
AU  - Prestoungrange,Gordon
TI  - Marketing research: selected readings 
T2  - Penguin modern management readings
SN  - 0140801251
AV  - HF5415.2 .M37 1970
PY  - 1970///
CY  - Harmondsworth
PB  - Penguin
KW  - Marketing research
ER  -