Jain, Subbash C. <br/><br/>
Marketing planning and strategy / 
Subbash C. Jain. 
 - 962 pages :  tables, graphs ;  24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .J35 1985