Cheskin, Louis,  1907-1981 <br/><br/>
Basis for marketing decision :  through controlled motivation research / 
by Louis Cheskin. 
 - 282 pages :  illustrations ;  22 cm 
<br/><br/><label>LCCN: </label>61015920  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .C447 1961