Rice, Craig S. <br/><br/>
How to plan and execute the marketing campaign ;  strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / 
by Craig S. Rice. 
 - 178 pages ;  29 cm 
<br/><br/><label>LCCN: </label>66006727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1   / .R53 1966