TY  - BOOK
AU  - Rice,Craig S.
TI  - How to plan and execute the marketing campaign: strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing 
AV  - HF5415.1  .R53 1966
PY  - 1966///]
CY  - Chicago
PB  - Dartnell
KW  - Branding (Marketing)
ER  -