Burke, John D.,  1917- <br/><br/>
Advertising in the marketplace / 
John D. Burke. 
 - Second  edition 
 - xii, 605 pages :  illustrations ;  25 cm 
 - Grolier Business Library ;  8. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>79018152  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .B875 1980