Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton 
 - xv, 726 pages :  illustrations ;  25 cm 
 - Grolier Business Library ;  7. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>77010985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S736 1981