The handbook of media and mass communication theory / 
edited by Robert S. Fortner and P. Mark Fackler 
 - 1 online resource (1000 pages) 
 - Handbooks in communication and media .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media 
<br/><br/><label>ISBN: </label>1118591178 (electronic bk.) 111876997X (electronic bk.) 9781118591178 (electronic bk.) 9781118769973 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research<br/>Mass media--Research.<br/>Social media
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books<br/>Handbooks and manuals.
<br/><br/><label>LC Class. No.: </label>P91.3  / .H363 2014