TY  - BOOK
AU  - Fackler,Mark
AU  - Fortner,Robert S.
TI  - The handbook of media and mass communication theory
T2  - Handbooks in communication and media
SN  - 1118591178 (electronic bk.)
AV  - P91.3 .H363 2014
PY  - 2014///
CY  - Chichester, West Sussex, UK
PB  - John Wiley & Sons
KW  - Communication
KW  - Research
KW  - Mass media
KW  - Social media
KW  - Electronic books
KW  - Handbooks and manuals
KW  - lcgft
N1  - BIBINDX
N2  - This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118591178
ER  -