Sitrick, Michael S.  1947- <br/><br/>
Spin :  how to turn the power of the press to your advantage / 
 How to turn the power of the press to your advantage. 
Michael S. Sitrick, with Allan Mayer. 
 - viii, 215 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0895264110 (alk. paper) 
<br/><br/><label>LCCN: </label>98012114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HD59  / .S587 1998