Marketing and Smart Technologies  Proceedings of ICMarkTech 2021, Volume 1 /  [electronic resource] : 
edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos. 
 - 1st ed. 2022. 
 - 1 online resource 
 - Smart Innovation, Systems and Technologies,  279  2190-3026 ; .
 - Smart Innovation, Systems and Technologies,  279 .
<br/><br/> This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 
<br/><br/><label>ISBN: </label>9789811692680 
<br/><br/><label>Standard No.: </label>10.1007/978-981-16-9268-0  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet of things.<br/>Artificial intelligence.<br/>Computational intelligence.<br/>Quantitative research.<br/>Internet of Things.<br/>Artificial Intelligence.<br/>Computational Intelligence.<br/>Data Analysis and Big Data.
<br/><br/><label>Subjects--Index Terms: </label>Artificial intelligence -- Marketing applications -- Congresses Marketing -- Technological innovations -- Congresses 
<br/><br/><label>LC Class. No.: </label>HF5415.125