TY  - BOOK
AU  - Reis,José Luís
AU  - López,Eduardo Parra
AU  - Moutinho,Luiz
AU  - Santos,José Paulo Marques dos
ED  - SpringerLink (Online service)
TI  - Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 
T2  - Smart Innovation, Systems and Technologies,
SN  - 9789811692680
AV  - HF5415.125 
PY  - 2022///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Internet of things
KW  - Artificial intelligence
KW  - Computational intelligence
KW  - Quantitative research
KW  - Internet of Things
KW  - Artificial Intelligence
KW  - Computational Intelligence
KW  - Data Analysis and Big Data
KW  - Artificial intelligence -- Marketing applications -- Congresses
KW  - Marketing -- Technological innovations -- Congresses
N2  - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
UR  - https://doi.org/10.1007/978-981-16-9268-0
ER  -