TY  - BOOK
AU  - Reis,John
ED  - SpringerLink (Online service)
TI  - Advanced Design: Universal Principles for All Disciplines 
SN  - 9783030957827
AV  - TA174 
PY  - 2022///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Engineering design
KW  - Industrial design
KW  - Industrial engineering
KW  - Production engineering
KW  - Art—Study and teaching
KW  - Technological innovations
KW  - Arts
KW  - Engineering Design
KW  - Industrial Design
KW  - Industrial and Production Engineering
KW  - Creativity and Arts Education
KW  - Innovation and Technology Management
KW  - Fine Art
KW  - Design
KW  - Design -- Psychological aspects
N1  - The Universal Nature of Design -- How We Learn Design -- Universal Design Activity - Clarifying the Project -- Universal Design Activity – Generating Ideas -- Universal Design Activity – Selecting One Idea to Implement -- Improvisation -- What Makes an Effective Designer? -- Enhancing Our Ability to Design -- Biases in Design -- Designing With Others
N2  - This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline. This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught work or do not work and, as a result, improve their design effectiveness
UR  - https://doi.org/10.1007/978-3-030-95782-7
ER  -