TY  - GEN
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130156841
AV  - HF5415.13 .K64 1997
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -