McGrath, Michael E. <br/><br/>
Product strategy for high technology companies :  accelerating your business to web speed / 
Michael E. McGrath. 
 - Second Edition. 
 - xx, 378 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements 
<br/><br/><label>ISBN: </label>0071362460 9780071362467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Product management<br/>High technology industries--Management<br/>Industrial management
<br/><br/><label>LC Class. No.: </label>HD30.28  / .M347 2001