TY  - BOOK
AU  - McGrath,Michael E.
TI  - Product strategy for high technology companies: accelerating your business to web speed 
SN  - 0071362460
AV  - HD30.28 .M347 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Product management
KW  - High technology industries
KW  - Management
KW  - Industrial management
N1  - BIBINDX; Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements
ER  -