Artificial intelligence for marketing management /
edited by Park Thaichon and Sara Quach.
- xi, 205 pages : charts, tables ; 24 cm
- Routledge Studies in Marketing .
Includes bibliographical references and index.
PART I. Overview of AI. 1. Introduction to artificial intelligence (AI): definition and scope of AI / 2. The growth of marketing research in artificial intelligence (AI): topic popularity / 3. Types of artificial intelligence (AI) in marketing management / 4. A framework of artificial intelligence (AI) applications in marketing / PART II. AI and its implications in the new age of marketing management. 5. New developments in artificial intelligence (AI)-powered products in marketing / 6. Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service / 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management / 8. Artificial intelligence (AI)-based market intelligence and customer insights / 9. Artificial intelligence (AI)-empowered customer relationchip management / PART III. Challenges and opportunities of AI. 10. Data privacy and artificial intelligence (AI): how AI collects data and its impact on data privacy / 11. Solutions to artificial intelligence (AI) and privacy: how AI uses data and its accompanying privacy issues / Dung Le (Jenny), Kyunghwa Chung, Sara Quach and Park Thaichon -- Park Thaichon and Sara Quach -- Kyunghwa Chung, Dung Le (Jenny), Park Thaichon, and Sara Quach -- Dung Le (Jenny), Kyunghwa Chung, Sara Quach, and Park Thaichon -- Mojtaba Barari, Sara Quach, and Park Thaichon -- Mai Nguyen, Ying Chen, Thanh Huong Nguyen, Sara Shawky Habashi, Sara Quach, and Park Thaichon -- Ali Razzaq, Sara Quach, and Park Thaichon -- Nirma Sadamali Jayawardena, Abhishek Behl, Park Thaichon, and Sara Quach -- Yi Bu, Sara Quach, and Park Thaichon -- Lars-Erik Casper Ferm, Sara Quach, and Park Thaichon -- Lars-Erik Casper Ferm, Park Thaichon, and Sara Quach.